U4 English Apprentice

Wednesday 27th February 2013

On Friday 22 February, the U4s demonstrated their considerable business acumen by pitching ideas for new brands of mineral water to a panel of business people.


The ideas ranged from water taken from the foothills of Everest to sculpted bottles for impressive dinner parties. The pitches were presented with confidence and flair. The television advertisements, including guest appearances by several parents, also showed great technical skill.


The judges, Annette Miller, Lyn Stewart-Ashley and Mike Sharrock, praised the U4s for their strong ideas, professional presentations and confidence when asking questions.


The winners, Little Drops from U4C, presented a new way of encouraging children to drink water with a range of fun, accessible products. The judges praised the clarity of their pitch and the way their marketing reflected the strengths of their product.